At a Glance:

Contacts:
James Jones, MBA
Email: jjones@atlantatech.edu
Direct: (404) 225-4535
OR
Robert Leach
Robert E Leach, Marketing Management Instructor
Phone: 404-225-4541
Email:
Department: Academic Affairs, Academic Affairs, Business & Public Service Technologies Division
, MBA
Email: rleach@atlantatech.edu
Direct: (404) 225-4541

 

 

Marketing Management

Program Overview

Greetings from the world of Marketing! Under the tree of the Marketing and Entrepreneurship department you will learn the necessary tools to start, operate and market a successful business. The Marketing and Entrepreneurship program prepares students for employment in the categories of marketing, advertising, sales, promotions and small business management.  Why not study in an area that is the pulse of most businesses? Professionals in the field of marketing are the brains behind the shape of a product, the words in advertising campaigns, the positioning of a brand and the innovative ways of exchanging offerings that have value for customers, partners, and society at large. On the other hand, many businesses are successful because of the business platform created by its founder. As a potential business owner, the entrepreneurship classes will cultivate the attributes, knowledge and skills required to encourage entrepreneurial success in a variety of industries. Graduates of this program will receive a diploma in Marketing Management with an option to specialize in Entrepreneurship, Social Media Marketing, e-Business, Professional Selling and Sports Marketing.

Minimum Program Length: 4 Semesters

Estimated Program Cost: $8,625

Entrance Requirements

Admissions Requirements
  • Must be 16 years of age.
  • Completion of high school or GED and submission of official transcript required to apply.
  • Achievement of minimum program admission scores in Reading, English, and Math.
  • Transfer of previous post secondary credits will be determined by the registrar.
Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.

 

Course Overview

Contact Hours
Credit Hours
Curriculum (51 - 54 hours)
General Education Courses (8 hours)
3
45
Emphasizes the development and improvement of written and oral communication abilities. Topics include analysis of writing, applied grammar and writing skills, editing and proofreading skills, research skills, and oral communication skills.
MATH
1011
3
45
Emphasizes mathematical concepts found in business situations. Topics include basic mathematical skills, mathematical skills in business related problem solving, mathematical information for documents, graphs, and mathematical problems.
Emphasizes human relations and professional development in today\'s rapidly changing world that prepares students for living and working in a complex society. Topics include human relations skills, job acquisition skills and communication, job retention skills, job advancement skills, and professional image skills.
Occupational Courses (43 - 46 hours)

This student success course is designed to transition, connect, and acclimate new students to Atlanta Technical College. The course creates an awareness of various campus resources and holistic skill sets necessary to achieve educational and career success. Through the nurturing of academic, personal, social, occupational, and technological talents, students develop the academic and professional skills necessary to be successful in college and the global community.

4
75
Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control and receivables. Laboratory work demonstrates theory presented in class.
Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.
3
45
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
3
45
This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
MKTG
2090
3
45
This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.
3
45
This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.
MKTG
2000
3
45
This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing.
Program Specific Advisor Approved Elective (2 - 4 hours)
MKTG
1210
3
45
This course provides students with skills necessary to communicate with customers and successfully manage that relationship in both telephone and face-to-face situations. Topics include: skills to effectively communicate with customers, developing rapport with customers, problem-solving in customer service, telephone skills, sales skills in the service environment, managing the difficult customer, and managing the multicultural customer. Computer-Based Training (CBT) is used to allow students to practice skills using simulated business situations.
MKTG
1370
3
45
This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
3
45

This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.

ACCT
2145
3
45
Introduces practical applications of concepts and techniques used to manage personal finance. Topics include: cash management, time value of money, credit, major purchasing decisions, insurance, investments, retirement, and estate planning.
This course introduces the touch system of keyboarding placing emphasis on correct techniques. Topics include: computer hardware, computer software, file management, learning the alphabetic keyboard, the numeric keyboard and keypad, building speed and accuracy, and proofreading. Students attain a minimum of 25 GWAM (gross words a minute) on 3-minute timings with no more than 3 errors.
This course covers the knowledge and skills required to use desktop publishing (DTP) software and presentation software to create business publications and presentations. Course work will include course demonstrations, laboratory exercises and projects. Topics include: desktop publishing concepts, basic graphic design, publication layout, presentation design, and practical applications.
BUSN
2170
2
45
This course provides instruction in the concepts necessary for individuals to create and manage professional quality web sites. Topics include: Web Site Creation, Web Page Development and Design, Hyper link Creation, Test, and Repair, Integration, Web Site Navigation, and Web Site Management.
4
90
Covers the basics of computer terminology, operating systems, and input and output devices, file formatting, file management, and overview of software. Introduces students to the fundamentals of design concepts, including design, composition and layout, color theory and typography.
Using skills learned in the page layout course, students will design projects for advertising and promotion of products and services.
Select One of the Following Specializations (11 - 12 hours)
XXX
xxx
Marketing Management
12
0
XXX
xxx
Entrepreneurship
12
0
XXX
xxx
e-Business
11
0
XXX
xxx
Professional Selling
12
0
XXX
xxx
Sports Marketing
12
0
XXX
xxx
Social Media Marketing
12
0