At a Glance:

Contacts:
James Jones, MBA
Email: jjones@atlantatech.edu
Direct: (404) 225-4535
OR
Robert Leach
Robert E Leach, Marketing Management Instructor
Phone: 404-225-4541
Email:
Department: Academic Affairs, Academic Affairs, Business & Public Service Technologies Division
, MBA
Email: rleach@atlantatech.edu
Direct: (404) 225-4541

 

 

Small Business Marketing Manager

Program Overview

If you have any intentions of starting, operating or managing a business, this is the right opportunity for you. This program prepares you for the day-to-day responsibilities of small business managers that can be found in nearly any industry. You may think this is simple, however being a Small Business Manager entails more than any simple term can describe. Regardless of the industry or the size of the small business, a small business manager's job includes having a understanding of the company's business model, finances, human resources, and the market conditions. These professionals serve as the face of the business and are responsible for creating business relationships with vendors, suppliers, distributors, and customers. This is the right opportunity for you if you want to increase your business knowledge, organizational skills, leadership abilities, supervisory skills and abilities to market and operate a company.

Minimum Program Length: 2 Semesters

Estimated Program Cost:  $2,646

Entrance Requirements

Admissions Requirements
  • Must be 16 years of age.
  • Completion of high school or GED and submission of official transcript required to apply.
  • Achievement of minimum program admission scores in Reading, English, and Math.
  • Transfer of previous post secondary credits will be determined by the registrar.
Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate

 

Course Overview

Contact Hours
Credit Hours
Occupational Courses (15 hours)
3
45
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
3
45
This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
3
45
This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.