When you surf the web, watch television or flip through the pages of a magazine, you’ll probably encounter the influence of the advertising and marketing industry. This program prepares you for a career as a Marketing Specialist in the advertising and marketing industry. Marketing specialist, helps companies figure out what sells. They analyze market data on a local, regional or national level, and determine what people are buying, what gaps are in the market, what type of people buy what products, and what people are willing to spend on those products. Don’t sit on the sideline! Marketing Specialist jobs will grow by 41% between 2010 and 2020, much faster than most other jobs. If you are looking for a lucrative job with room for growth, consider a certificate as a marketing specialist.
Minimum Program Length: 1 Semester
Estimated Program Cost: $1,978
- Must be 16 years of age.
- Completion of high school or GED and submission of official transcript required to apply.
- Achievement of minimum program admission scores in Reading, English, and Math.
- Transfer of previous post secondary credits will be determined by the registrar.
At a Glance
This course applies the principles of marketing utilized in the sports industry. Topics include: nature of sports marketing, role of sports marketing, marketing principles specific to sports, marketing mix to achieve goals, and electronic landscape and media in sports.
This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.