Marketing Specialist Certificate Program | Atlanta Technical College

Program Overview

When you surf the web, watch television or flip through the pages of a magazine, you’ll probably encounter the influence of the advertising and marketing industry. This program prepares you for a career as a Marketing Specialist in the advertising and marketing industry. Marketing specialist, helps companies figure out what sells. They analyze market data on a local, regional or national level, and determine what people are buying, what gaps are in the market, what type of people buy what products, and what people are willing to spend on those products. Don’t sit on the sideline! Marketing Specialist jobs will grow by 41% between 2010 and 2020, much faster than most other jobs. If you are looking for a lucrative job with room for growth, consider a certificate as a marketing specialist.

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Minimum Program Length: 1 Semester
Estimated Program Cost: $1,978

Entrance Requirements

Admissions Requirements

Must be 16 years of age.
Completion of high school or GED and submission of official transcript required to apply.
Achievement of minimum program admission scores in Reading, English, and Math.
Transfer of previous post secondary credits will be determined by the registrar.

Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.

At a Glance

Contact: James Jones, MBA
Email: jjones@atlantatech.edu
Direct: 404.225.4535

Contact: Robert Leach, MBA
Email: rleach@atlantatech.edu
Direct: 404.225.4541

Course Overview

Contact Hours

Credit Hours

Currciulum (12 - 13 hours)

Occupational Courses (9 hours)

MKTG

1100

Principles of Marketing

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

MKTG

1160

Professional Selling

This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.

MKTG

1190

Integrated Marketing Communication

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

Select One of the Following (3 - 4 hours)

MKTG

1210

Services Marketing

This course provides students with skills necessary to communicate with customers and successfully manage that relationship in both telephone and face-to-face situations. Topics include: skills to effectively communicate with customers, developing rapport with customers, problem-solving in customer service, telephone skills, sales skills in the service environment, managing the difficult customer, and managing the multicultural customer. Computer-Based Training (CBT) is used to allow students to practice skills using simulated business situations.

MKTG

2000

Global Marketing

This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing.

MKTG

2180

Principles of Sports Marketing

This course applies the principles of marketing utilized in the sports industry. Topics include: nature of sports marketing, role of sports marketing, marketing principles specific to sports, marketing mix to achieve goals, and electronic landscape and media in sports.

MKTG

2300

Marketing Management

This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.

MKTG

2500

Exploring Social Media

This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.

HRTM

1201

Hospitality Marketing

Introduces students to marketing techniques associated with hotel/restaurant/tourism fields with emphasis on identifying and satisfying needs of customers. Topics include: marketing introduction, research and analysis, marketing strategies, marketing plans, social media marketing, branding, positioning, sales and advertising. Because of the constant change in marketing strategies in the hospitality industry, this course will also focus on new marketing techniques that are being used in the hospitality industry.

COSM

1120

Salon Management

Emphasizes the steps involved in opening and operating a privately owned salon. Topics include: law requirements regarding employment, tax payer education / federal and state responsibilities, law requirements for owning and operating a salon business, business management practices, and public relations and career development.

DMPT

2115

Advertising and Promotional Design

Using skills learned in the page layout course, students will design projects for advertising and promotion of products and services.

Marketing Specialist Certificate Program (MS21)

Program Overview

Entrance Requirements

At a Glance

Course Overview

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